Why You Should Integrate HubSpot and LinkedIn?

 There are a number of benefits to integrating HubSpot and LinkedIn. Using the platform to create highly targeted audiences can improve your marketing efforts. You can also use it to track ROI on your LinkedIn ads. To make this even more effective, you can integrate both platforms in the same account. To learn more, read our articles on creating highly targeted audiences with HubSpot and LinkedIn and GDPR compliance.

Reporting ROI on LinkedIn Ads

In order to maximize the ROI of your LinkedIn campaigns, it's critical to set goals. HubSpot has a built-in ad panel, which lets you filter data by different attribution models. For instance, if you're looking to determine the ROI of your LinkedIn ads, you can filter your data by conversion rate or website traffic. Whether you're tracking ROI or conversion rate, reporting your results can help you improve your campaigns.

To measure the ROI of your LinkedIn campaigns, you should set up a deal in your HubSpot CRM. This feature allows you to track conversion metrics, the impact of ads on leads, and the total revenue generated from a LinkedIn ad campaign. In addition, you can filter reports by date to track the success of time-constrained campaigns. And finally, you can view the results of your campaign by ad type and date range.

The HubSpot LinkedIn integration ads is a great way to track and report ROI. The platform allows you to create highly targeted audiences, report ROI on your LinkedIn ads, and sync leads with your CRM. This integration also allows you to track your campaigns across multiple channels and use insights from your data to improve your digital marketing strategy. If you're using HubSpot in conjunction with LinkedIn, you can expect to see the best ROI from your advertising campaigns.

Creating Highly Targeted Audiences with HubSpot and LinkedIn

The HubSpot LinkedIn integration provides marketers with powerful tools to create and track highly targeted audiences. Users can create a list of people who are already in their sales pipeline and target those individuals with advertisements. If users are not in their sales pipeline, they can create an audience using LinkedIn's built-in ad tools. Alternatively, marketers can create an audience that is generated by HubSpot and target it with ads.

Ads are a vital part of the modern inbound marketing strategy. But they must be highly targeted, contextual, and unobtrusive. In fact, 47% of people block ads. So, how do you reach your audience and make them convert? A good way is to use journey-based advertising, which targets audiences based on their buyer's journey. Using this technology, HubSpot has created the ability to use LinkedIn's lead generation form to create an ad experience that is as seamless as possible.

To create a custom audience with HubSpot, you can use your HubSpot lists as a basis for creating an ad. You can also set up custom filters for your audience. By creating these custom lists, you can target your ads by audience segment. Using the data, you have from HubSpot, you can set up highly targeted ads in LinkedIn Ads. And the great news is that these ads will automatically sync incoming leads to your CRM.

GDPR Compliance

For GDPR compliance, your marketing software should provide a way to remove or modify contact information. For example, HubSpot allows customers to update their email preferences. In addition, you can update the subscription type of contacts by selecting "not applicable" or "unsubscribe."

If you are looking for a GDPR-compliant marketing tool, HubSpot and LinkedIn integration may be the right fit. Both companies have implemented policies that will help you stay compliant with GDPR. For example, HubSpot's privacy policy is publicly available and linked next to every point where it captures data. It also contains a retention policy. 

Moreover, the HubSpot integration for GDPR compliance requires users to provide explicit consent before processing their personal data. The General Data Protection Regulation is a European regulation that protects the personal data of EU residents regardless of the country where the site is located. As such, you must inform your end-users about all cookies and trackers on your website. Moreover, you must ask for explicit consent from your end-users and block all cookies without consent.